A world full of surprises

if we only make the effort to get to the bottom of some media legends.

Is a high Prime Time share essential to maximize the impact of TV investment?
Is back-page position really the best placement in a print magazine?
Are CPMs, OTS and reach really the most important parameters to assess the effectiveness of a media campaign?
Is there really an effectiveness threshold for ad messages?
How do I assess the effectiveness of my online activities?
When are consumers receptive for a message and how do they get engaged?

Business leaders and marketing personnel are faced by these and many other burning questions day-to-day. We provide answers.