Kick-Backs, Conflicts of Interest, Lack of Transparency
Many advertisers doubt that they are treated fairly by agencies and media owners. Kollat Media Team has all the standard systems needed to control and analyse media-bookings in Germany, Austria and Switzerland.
In addition we have developed our own systems such as  and  so that we can distil and display the facts quickly and transparently despite the huge data volume of our clients.
Equally important: our consultants have the long length of professional experience necessary to effectively support our clients as advertisers in the complex of interlocking relationships between agencies and media.
Through this our Media Auditing ensures that
- The advertising investments of our clients are employed as effectively and cost-efficient as possible
- Agency services and performance are assessed and remunerated fairly
Effective Media Auditing so helps ensure a constructive and trusting relationship between advertiser and agency.
Das Media Auditing generally covers transmission and booking controls of media, measurement of campaign performance and benchmarking of targets and results against the typical market figures. If requested we can also carry out invoicing, quality and process audits. Everything we do has the goal of giving our clients clear and actionable recommendations to increase the efficiency and effectiveness of their media investments.
Two specialised auditing areas have been of particular interest to our clients recently:
1. Online-Auditing:
Since 2009 Kollat Media Team has provided a new tool for optimising the efficiency and effectiveness of Online Branding activities.
2. Financial-Auditing:
Transparency is not worth much if it cannot be verified. We carry out financial audits at agencies to ensure that contracts are kept and particularly to check and understand fully the flow of money and invoices between the parties involved. As experts in the practices of the media business we can work especially fast and efficiently.
|
