Agency Management

Many media agencies are doing excellent work

for their clients. However, good agencies are led by competent business managers - and their job is to ensure high revenue for the agency. Together with media auditing a professional agency management benefits clients as well as agencies delivering with top performance.

We develop models to ensure an effective working relationship with your agency. To give an impression, here are some of our beliefs:

Fair remuneration enables agencies to invest in good people and systems but should align with specific performance goals.

Should specify scope of work and commitments precisely. Fulfilment and quality of work should be controlled regularly and feedback given.

Often, but not always necessary to select the right partner. A pitch is only effective if you align expectations, set clear objectives and ensure smooth processes and transparent measurement of results.