Media Planning

Many advertisers understand

that alongside classical media a range of platforms and instruments for reaching consumers are available. They know that in-store activities, sampling, PR, online and many other marketing activities can have a strong and lasting effect.

However, which of the myriad of communication channels a client should choose, how consumers will engage with these channels and finally, what investment is necessary to make an impact is not clear to many advertisers.

Based on in-depth research and wide international experience we assist advertisers in selecting relevant communication channels, prioritizing them and integrating them into one coherent strategy.