Media Auditing
Kickbacks, Conflicts of Interest, Lack of Transparency
Many branded goods companies question whether their advertising budgets are being used in the most effective way. In addition to the extensive professional experience of our consultants, the Kollat Media Team has access to all standard systems for monitoring and analyzing media placements.
Moreover, we have developed our own proprietary tools, such as BudgetAllocator™ and BuyMeter™, which enable us to present complex data quickly and transparently to our clients despite the enormous data volumes involved.
Our media auditing ensures that
- our clients’ advertising investments are used as effectively and cost-efficiently as possible, and
- agency performance is evaluated and compensated fairly.
Media auditing generally includes the systematic monitoring of broadcast and placement activity across media, measurement of campaign performance, and benchmarking of goals and results against market standards.
Effective media auditing thus contributes to maintaining a constructive and trust-based relationship between client and agency.
Upon request, finance- /compliance audits as well as quality and process audits can also be conducted.
All our activities are aimed at providing our clients with clear, actionable recommendations that enhance the efficiency and effectiveness of their media investments.