Media Research

A rich source of competitive advantage

if we only make a real effort to answer the relevant questions

  • How do I work out my media ROI?
  • How do I calculate the right daypart/station mix for TV?
  • Is back-page cover really the best placement in a print magazine?
  • Is there really an effectiveness threshold for advertising weight?
  • What KPIs should I use in online?
  • How reliable are consumer statements, e.g. to media usage?

Business leaders and marketing personnel are faced by these and many other questions every day. We provide answers.