Media Research

A rich source of competitive advantage

if we only make a real effort to answer the relevant questions

• How do I work out my media ROI?
• How do I calculate the right daypart/station mix for TV?
• Is back-page cover really the best placement in a print magazine?
• Is there really an effectiveness threshold for advertising weight?
• What KPIs should I use in online?
• How reliable are consumer statements, e.g. to media usage?

Business leaders and marketing personnel are faced by these and many other questions every day. We provide answers.