Complexity and lack of transparency hinder effective management

Rapidly increasing spends underline the importance of digital channels in today’s media planning. In addition, the number and variety of platforms and formats has a near explosive increase; the resulting complexity represents a major challenge to effective management of digital spends.

Our auditing services in Digital create transparency and support Marketing in the effective management of digital activities. Our services cover the full campaign cycle: from briefing through to planning placement decisions, delivery, quality control and optimisation. We offer a precise and independent performance evaluation and deliver concrete recommendations on identifying and implementing optimisation potential.  


Our digital service portfolio is based on two pillars:

  • Digital Media Competence

We have a comprehensive knowledge of all relevant digital platforms throughout the funnel. Our auditing services offer solutions for Search, Programmatic, OTT, Social Media and much more. Using our tools and data we can analyse all campaigns throughout the funnel and benchmark relevant KPIs. Our evaluation systems KOMS is here an important tool to enable rapid and precise evaluation.

  • Holistic Consultancy

We support your company by answering questions that go beyond the scope of regular audits. We cover fields such as AdTech, Ad Verification, platform allocation, format choice, reporting and drafting contracts to enable the greatest possible sustainable advertising success for our clients.


Exemplary Cases